Privacy Policy

Effective Date: February 18, 2026

Victoryline Software LLC d/b/a ValleyFinder ("ValleyFinder," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, mobile application, and use our services (collectively, the "Services").

By using our Services, you consent to the data practices described in this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use our Services.

1. Information We Collect

Personal Information

We may collect personally identifiable information that you voluntarily provide to us when you:

  • Register for an account
  • Purchase event tickets
  • Register for events
  • List a business or event
  • Write reviews
  • Subscribe to our newsletter
  • Contact us for support
  • Connect third-party services (such as Gmail for marketing features)

This information may include:

  • Name (first and last)
  • Email address
  • Phone number
  • Billing address
  • Payment information (processed securely through our payment processor)
  • Profile information and photos
  • Business information (for business owners)
  • Event registration details

Device and Usage Information

When you access our Services, we may automatically collect certain information, including:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent on pages
  • Referring website or source
  • Geographic location (city/region level)
  • Cookies and similar tracking technologies

Third-Party Service Data

If you choose to connect third-party services to your ValleyFinder account (such as Gmail for event organizer marketing features), we may access certain information from those services as authorized by you. For Gmail integration, this includes:

  • Your Gmail email address
  • Ability to send emails on your behalf (only when you initiate a campaign)
  • Ability to read email metadata to detect replies to your campaigns

We do not access, read, or store the content of your personal emails. Third-party service connections can be revoked at any time through your account settings.

2. How We Use Your Information

We use the information we collect for various purposes, including to:

  • Provide, operate, and maintain our Services
  • Process transactions and send related information (confirmations, receipts, tickets)
  • Create and manage your account
  • Send you marketing and promotional communications (with your consent)
  • Respond to your comments, questions, and provide customer support
  • Personalize your experience and deliver content relevant to your interests
  • Monitor and analyze usage patterns and trends
  • Detect, prevent, and address technical issues, fraud, and security concerns
  • Comply with legal obligations
  • Enforce our terms of service and other policies

Event Organizer Marketing Features

If you are an event organizer using our marketing features, we facilitate sending emails to your event attendees through your connected Gmail account. These emails are sent from your email address, not ValleyFinder's. You are responsible for ensuring your communications comply with applicable laws, including CAN-SPAM and GDPR.

3. How We Share Your Information

We may share your information in the following circumstances:

Service Providers

We may share your information with third-party vendors, service providers, and contractors who perform services on our behalf, such as payment processing, email delivery, hosting, and analytics. These parties are obligated to protect your information and use it only for the purposes we specify.

Event Organizers

When you register for or purchase tickets to an event, your registration information (name, email, ticket details) is shared with the event organizer so they can manage their event and communicate with attendees.

Business Owners

When you submit a review for a business, your review content and public profile information may be visible to the business owner and other users.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency), or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

Business Transfers

If ValleyFinder is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or uses of your information.

With Your Consent

We may share your information for other purposes with your explicit consent.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. Cookies are small data files stored on your device that help us improve our Services and your experience.

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our Services.

We use the following types of cookies:

  • Essential Cookies: Required for the operation of our Services
  • Analytics Cookies: Help us understand how visitors interact with our Services
  • Functional Cookies: Enable personalization and remember your preferences
  • Marketing Cookies: Used to deliver relevant advertisements (with your consent)

5. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and access controls.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When your information is no longer needed, we will securely delete or anonymize it.

7. Your Rights and Choices

Account Information

You may update, correct, or delete your account information at any time by logging into your account settings. If you wish to delete your account entirely, please contact us.

Marketing Communications

You may opt out of receiving promotional emails by following the unsubscribe instructions in those emails. Even if you opt out, we may still send you non-promotional communications, such as transaction confirmations and account-related messages.

Third-Party Service Connections

You may disconnect third-party services (such as Gmail) from your ValleyFinder account at any time through your account settings. Upon disconnection, we will delete the associated access tokens.

8. Your Privacy Rights by Location

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect, use, and disclose about you
  • Request deletion of your personal information
  • Request correction of inaccurate personal information
  • Opt out of the sale or sharing of your personal information
  • Not be discriminated against for exercising your privacy rights

To exercise these rights, please contact us using the information below. We do not sell your personal information.

Virginia, Colorado, Connecticut, Texas, Tennessee, Montana, Iowa, Indiana, and Other State Residents

Residents of these states may have additional rights regarding their personal information, including the right to access, delete, and correct their data, as well as the right to opt out of targeted advertising and the processing of sensitive personal information. To exercise these rights, please contact us.

European Economic Area (EEA) and United Kingdom Residents (GDPR)

If you are located in the EEA or UK, you have the following rights under GDPR:

  • Right of Access: Request a copy of the personal data we hold about you
  • Right to Rectification: Request correction of inaccurate or incomplete data
  • Right to Erasure: Request deletion of your personal data
  • Right to Restrict Processing: Request that we limit how we use your data
  • Right to Data Portability: Receive your data in a structured, commonly used format
  • Right to Object: Object to our processing of your data
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise these rights, please contact us. You also have the right to lodge a complaint with your local data protection authority.

9. Children's Privacy

Our Services are not intended for children under the age of 13 (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

10. Third-Party Links

Our Services may contain links to third-party websites, services, or applications. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Effective Date" above. Your continued use of our Services after any changes constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Victoryline Software LLC d/b/a ValleyFinder
Email: [email protected]


By using ValleyFinder, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.