Things to Do in Merced

Merced blends small-town warmth with big-city momentum, anchored by UC Merced and a rapidly expanding community of makers, restaurants, and local businesses. Known as the “Gateway to Yosemite,” the city offers a unique mix of outdoor adventure, historic charm, and fresh energy driven by students, families, and entrepreneurs. From downtown’s revitalized arts and dining scene to long-running traditions like the Merced County Fair, the city continues to grow while staying true to its agricultural roots. Whether you're exploring local coffee shops, booking vendors for your next event, searching for trusted services, or planning a weekend getaway, Merced is a welcoming and vibrant place with something new around every corner.